Established in 1996, the Cinch Clothing brand has been creating quality jeans and shirts for all occasions. CINCH® is the leader in premium western clothing, inspired by the attitude and values of this lifestyle. From collared shirts to outerwear, athletic gear and fashion-forward western jeans, this is the brand that pushes the limits and creates original western clothing with a quality fit and authentic look. As a partner and sponsor of the El Paso County Fair we’re proud to support the future of Colorado agriculture and rodeo with the introduction of two new scholarships, investing in those who will work to keep our western way of life, alive. Whatever your day entails, Cinch Jeans & Shirts is the brand you want to wear to Lead This Life. Visit CINCH online at www.cinchjeans.com to find a retailer near you or to shop.